It doesn’t matter if your a small company or a mid size organization, if you’ve got news you want to share and campaigns you want to make happen, you’re most likely needing a public relations specialist to help you in the right direction. Whether you choose to hire a professional or choose to do your PR efforts in-house, you need to have good PR contacts. With a few tips, you can be well on your way to bringing that project to light.
The hardest thing and often the biggest obstacle is finding decision makers at other businesses. It’s not that difficult to find PR contacts for other companies you want to make a proposal to or partner with. By following these tips you can find it quite easy to find those whom you want to contact.
Tips for Finding PR Contacts
- The first thing you want to do is to search the company you’re wanting to contact. Once you put the company in the search bar, you’ll want to find someone in the PR department who will be able to direct you to the specific department that’s relevant to your project.
- The next thing you want to do after you’ve put in the company name and have your results is to search “press release, (company name), contact.” This helps narrow pages so that only the company and the word “contact” are common. This usually only happens in press releases. If you’re result only show releases that are more than a year old you should try putting contact in front of the company name in the search bar.
- If you still can’t find the information for the PR contact you’re looking for, you can also try searching “company name, company email beginning with @, contact, press,” often times this will produce PR contacts.
One should refrain from any press releases where the announcement might state that there was a partnership with another organization, as these might contain PR contacts for the other business and not the one you are looking for. It’s important that you are sure you are contacting the right people. If you’ve located the right individual, sending a thoughtful and creative email that’s short can most likely move you to the proper individual who’ll best answer your questions.
It can be quite time consuming to handle finding PR contacts on your own and is why many organizations will opt for an IT service specialist firm. When utilizing an experienced firm, not only are they finding the right PR contacts for your business, they usually provide a lot of other services that may be helpful for your business. These companies strive to meet service levels of their clients while minimizing costs and determining risks. Complete performance and business metrics are usually a part of their services. They also help provide objective information to that critical business decisions are handled more efficiently and effectively. They help your public relations department be more productive as well.